Product design

Product design integrating character, visual storytelling, and user experience to create engaging and functional products.

Strange Tales from Liaozhai

 

"Strange Tales from Liaozhai" is a bookmark design series inspired by the classic Chinese collection of supernatural stories. Each bookmark features a different story, focusing on dark and horror themes with elements such as ghosts, monsters, and deities.

 

The front side of each bookmark displays an illustration and the story’s title in Chinese, while the back provides a summary. A QR code allows readers to access the full story digitally, combining traditional reading with modern interactivity.

 

This design aims to promote interest in reading, allowing users to engage with the book’s stories in a tangible and collectible format. It demonstrates the integration of illustration, storytelling, and functional product design to create an immersive cultural experience.

Double Kick

 

"Double Kick" is a book cover design for an educational publication focused on the anatomy and knowledge of various animals and human skeletons. The design aims to visually communicate the informative nature of the book while attracting the reader’s attention through clear, engaging composition.

 

The cover combines detailed illustration with typographic elements, emphasizing anatomical accuracy and visual clarity. The goal is to make learning about animal and human skeletal structures both accessible and visually appealing.

 

This project demonstrates the integration of educational content with commercial design, balancing informative value and aesthetic presentation for a science-oriented product.

ZONFIRO-Music Festival

 

“Zonfiro—Music Festival” is a comprehensive visual identity and promotional design for the Zonfiro-themed music festival. The project includes poster design, logo creation, Instagram promotional graphics, and merchandise such as T-shirts.

 

The design combines rock and graffiti elements, with a cyberpunk aesthetic characterized by sharp, explosive visuals. The goal was to attract audiences, convey festival information, and create merchandise that reinforces the festival’s energetic and edgy atmosphere.

 

Through this project, the focus was on maintaining consistency across multiple media formats, balancing bold visual impact with clear communication, and translating the music festival’s dynamic experience into tangible design outputs.

Yuhan Wu

                      Phone Number: (647) 877-8438                           

Email: wuyuhan0524@gmail.com